Product Evaluations

Marketing research techniques can be used to test product concepts and assess pricing strategies for new or existing products and services.  KRG’s experience in product testing and pricing research has included:

  • Focus groups
  • On-line surveys via “Customer Advisory Panels”
  • In-depth interviews with industry experts
  • Telephone surveys of both the general public and businesses or organizations
  • Analysis of likely competitors’ products and services
  • Pricing strategies for new products and services

Product and pricing research is conducted within the context of overall market feasibility studies that examine both the marketability of new ideas and how best to meet customers’ needs.

KRG has conducted product testing and pricing research for clients in the following industries:

  • Consumer products
  • Business Services
  • Real estate development
  • Health care systems
  • Educational institutions
  • Government agencies and departments

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