The Connecticut Lottery Corporation has come to expect precisely targeted, intelligently designed, timely and cost effective research from the Kopel Research Group and we have never been disappointed. The Benchmarking Studies you and your staff of lottery research specialists have completed for us over the years have been invaluable in guiding our marketing strategy, and we are looking forward to continuing our working relationship with your organization in the future.” Joe Bevivino Director, Marketing Research Connecticut Lottery Corporation

Kopel Research Group provides outstanding customer service, survey design, research analysis and reports. A true research partner who clearly understands their customers needs. Their delivery is always on time and on target.  Angelina Villarreal, VP Research and Development, Safeco Corporation

I’ve worked with almost a dozen Market Research firms in my career, but I have to say that Kopel was one of the most professional, accurate and responsive of them all. I found Phil Kopel to be a full partner in assessing the new product we launched, proactively recommending improvements to our assessment research methodology and extremely flexible in making changes we requested during the project. I will definitely be using Kopel Research again. Darby Williams, Active Decisions

“This project was surprisingly easy and made that way because Phil was outstanding to work with. He expertly guided us through the development of the questionnaire, quickly made suggested changes, and posted it with fantastic graphics on the Internet much more rapidly than we could have done with mailed questionnaires. The top-line results were done within a couple of hours after the last respondent completed the survey.   Unbelievable speed and power! We will definitely continue to utilize the internet to augment our research and planning.” – Larry Newby, Kentucky Lottery 

“Your thoroughness of preparation and excellent reportage produced a first-rate piece of work. Thanks” — Fred Newton, Massachusetts Lottery 

“We want to say a word about Philip Kopel, president of Kopel Research. Our business (like many) is filled with consultants happy to tell you what you want to hear at $250 per hour. Their voluminous reports are a threat to old growth forests everywhere. Kopel is a straight forward numbers guy. We are proud to be associated with his firm.” — Bruce and Terri LaFleur, LaFleur’s Lottery World, Editorial Commentary May 1998

“We want to take some ink to thank Phil Kopel for once again undertaking this mammoth project [Annual Industry Trends Survey]. It is hard to believe what a conscientious guy Kopel is. He called us in a panic one day shortly before the survey was published saying ‘The correlation coefficient of the sum of the digits squared was at variance with the expected value and might be off the standard deviations of some multiple of Pr2’ or something like that. At this point we both got an intense ice cream headache. He said that this could result in an error of as much as plus or minus .5%. We thought “One percent, who cares?” Phil cares and that is what makes him so good. ” Bruce and Terri LaFleur, LaFleur’s Lottery World, Editorial Commentary May 1999

“We both want to express once again our gratitude to a true professional… [for conducting the Annual Industry Trends Survey]. Phil, you will get your reward in heaven.” Bruce and Terri LaFleur, LaFleur’s Lottery World, Editorial Commentary May 2000

“I want to thank you for all your assistance I received on this particular project. I have been impressed with your knowledge of lotteries, support and promptness with which you handled this project and the results that you presented. Thank you for being aware of the deadlines and always keeping to them. I also like to think that I also encountered a great friend in you.” –Jonah Naidoo, Researcher, IGN (South Africa)

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“The customer spotting map and market penetration analysis explained where we were inefficiently placing our advertising dollars. Kopel Research Group also showed us where an opportunity existed for us to increase our business, which we are now exploring.” Lisa Hallenbeck, Principal, A to X Video Outlet

“For the past several years Bell Sports has been very satisfied with the research performed by Kopel Research Group, Inc. They have provided us with information that has helped us make important marketing and product development decisions. Their diligence and willingness to adjust to our needs makes them an enjoyable company with which to work.” Graham Webb, Product Manager, Bell Sports

“Kopel Research Group demonstrates excellence in both execution (preparation of research materials and questionnaires; customer contact; analysis) and presentation (report documentation and presentation to company management).” Donald Balser, VP Marketing, Holyoke Mutual Insurance Company

“Kopel Research Group handled a difficult assignment on the West Coast on a rush basis, and delivered far better information and analysis than we’d anticipated.” Tom Ahern, Principal, Ahern to Bosquet Advertising


“Kopel Research combines state-of-the-art research techniques with sound lottery expertise to provide a useful, actionable product, which I have found critical for brand/product application.” Daniel Kane, Marketing Manager Camelot Group plc, England

“LottoFone has used Kopel Research since 1990 to do its lottery surveys. The work, and the relationship with the firm and its principal, has always been outstanding in every aspect. Inquiries and questions are handled swiftly and the final reports are well received. I am happy to lend support to Phil Kopel. It is a quality operation.” Willem Polak, President, LottoFone

“In the fall of 1989, you conducted an Adaptive Conjoint Analysis and baseline study for the South Dakota Lottery. The baseline study provided many valuable insights into our player base, and the Adaptive Conjoint Analysis examined instant ticket design with regard to play methods, prize structures and themes. The Adaptive Conjoint Analysis was new technology at the time, but its interactive approach to player preference was fascinating, and forced us all to reexamine the instant game in a new light. Your work provided us much food for thought and discussion and helped guide our marketing strategies.” — Mark Meyer, Dir. of Sales, South Dakota Lottery

“[NASPL CONFERENCE] On behalf of the Education and Training Committee for the North Amercian Association of the State and Provincial Lotteries, I want to congratulate you and thank you on an extremely successful presentation at our recent convention. Your presentation was constructive and exceptionally well tailored to our industry. … I have had only positive comments from all those in attendance.” Laura A. McVey, NASPL Program Chairperson/Sales Administration Manager, Virginia Lottery

“… let me commend you and your staff for a job well done in performing this vital function for my department. The Adaptive Conjoint Analysis (ACA), the Baseline Study and the Player Focus Groups were developed and completed in the most professional and detailed manner. … I have received numerous compliments by our Executive Vice Presidents when I have presented these reports to them. It has been a pleasure working and developing these reports with you.” Tommy J. Kurtz, Research Manager, Louisiana Lottery

“I am sending you this letter as a thank you note to let you know how satisfied we are with the consumer attitude study that you performed. Your firm offered the most extensive study obtainable within our restricted budget. We were very pleased with all of the material and felt it was presented in a very comprehensive format. We have made some very important changes in our approach to customer service due to the findings of your research and have already seen the benefits of the changes. Thanks again for a job truly well done. ” Anita Lofchie, V.P. Advertising, NHD Stores Inc.

The following is a reply from a respondent:  “Hello. Thanks for your very prompt reply to my question. It is very rare nowadays to get a reply to a question. My coupon arrived today from the KY LOTTERY. . I enjoy surveys that help design products that people like. Again thank you for looking into my problem/question. Please feel free to include me in any other surveys you conduct.” Paul D. Hudson